In a family gathering early this year, a cousin said that my freckles make me look old, and she urged me to buy cosmetic products and build a proper skincare routine. For the first time in years, I noticed the tiny freckles in the mirror and felt slightly self-conscious. I felt good about my face until I heard that comment at that very moment.


Another time, I was having my nails done at a salon when the owner decided to comment on my face and suggested some minor procedures, like fillers, to make me look younger and more beautiful. As it was just a random stranger trying to sell me a service, it didn’t affect my confidence as much as my cousin’s comment. However, I can’t say that I was unbothered. 


These events reminded me of one of the classes at my university, when my lecturer half-joked: “Marketing thrives on insecurities. If we all feel good enough and truly satisfied with ourselves, most brands would surely starve.”


I did a bachelor’s degree in Advertising and Marketing Communications. I enjoyed many aspects of it, but I also felt conflicted about the way marketing is often used in practice. The idea of selling a product by showing people how their current state isn’t good enough, and how they need this product to reach an ideal image, always bothered me. To me, it felt like deliberately making people feel terrible about themselves, or scaring them, to motivate them to buy something. And the beauty industry is an obvious example of this.


In my head, I wanted to scream: “BUT I WANT TO HELP PEOPLE FEEL GOOOOOD ABOUT THEMSELVES!! I wanna see them shining bright!!!!”


I’ve always been drawn to helping people discover what they’re capable of. As a natural optimist, I enjoy being a little cheerleader, watching people grow, and seeing them shine bright in their own element. Putting someone down just to sell them a solution sounds pretty manipulative to me. Why make someone feel like they have a problem they never even noticed before, only to turn around and sell them the solution?


Of course, not all marketing works this way. I’ve learned that there are other ways to communicate the value of a product or service. Instead of making people feel that something is wrong with them, we can invite them to explore something new, discover what they enjoy, or find out what else they’re capable of. We can show them what’s possible without making them feel inadequate for not being there yet.

And this is something I want to bring into FufeFlow.


I don’t want people to feel like they need to fix themselves before they can come to me. You don’t need to hate your body to want to move it. You don’t need to feel inadequate to want to build confidence. You don’t need to become a completely different person to explore a new side of yourself.


Maybe you want to feel more connected to your body. Maybe you want to move with more freedom, discover your sensuality, or simply try something fun and unfamiliar. Maybe you’re curious about what your body can do, or what might happen if you give yourself permission to explore something you’ve never tried before. You don’t have to start from a place of insecurity. You can start from curiosity.


Of course, I’m not saying that we should never want to change or improve ourselves. I love learning, growing, and discovering what else I’m capable of. But I want those changes to come from a place of genuine desire, rather than the belief that we’re somehow not good enough as we are. There’s a difference between wanting to grow because something excites you and feeling pressured to change because someone has convinced you that you’re not enough.


That’s the kind of experience I want to create through FufeFlow. A space where you can explore movement, build confidence, and discover more about yourself without feeling judged or pressured to fit someone else’s idea of who you should be. I want to create opportunities for you to explore your potential, at your own pace, in your own way.


I can share what has helped me, offer experiences that I believe in, and invite you to explore them with me. You get to decide whether they’re right for you. If they are, amazing! If they aren’t, that’s OK, too. (Although, I’ve been told by my content coach that this kind of message is not going to sell xD)

I want to build something that encourages people to explore who they are and what they can become, not something that convinces them they need fixing.


The world already has enough people telling us we are not good enough. I’d rather be the little cheerleader reminding you that there’s so much more to discover about yourself, without making you feel like you have something wrong to be fixed.